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Those days of tiptoeing around blush in fear of looking like a clown? In the past. Though timeless, blush is in full flush and brighter than ever. Blush can change the mood of your face immediately, making you look fresh-faced and awake, and bold blush is one of the latest makeup trends gripping beauty enthusiasts, giving so many fun ways to experiment with colorful hues like pretty peach and bold pops of deep berry.
"Blush has come a long way on the trend scale," says celebrity makeup artist Jamie Greenberg. "You can apply it to the upper apples of your cheeks, or around your temples." The Good Housekeeping Institute Beauty Lab tests makeup both in Lab and with consumers for real-life feedback, and our pros worked to find the best blushes in cream, liquid and powder format for freshly-pinched cheeks based on testing, editor favorites and celebrity makeup artist picks, including drugstore buys.
Our top picks:
After finding the best blush, scroll to the bottom of this article for answers to frequently asked questions about blushes, including how to find the best color for your skin tone. Looking for more ways to complete your makeup routine? Check out our guide on how to apply blush perfectly every time.
Pros
Several color options
Blends well
Cons
Requires a few layers for full pigment
A cult classic among blush lovers, the reputation of NARS's blush precedes itself (even Meghan Markle swears by it). "In the pan, the color looks very pigmented but it blends so nicely onto cheeks and gives a touch of finely milled shimmer," says GH Beauty Lab chemist Danusia Wnek.
• Shades: 18
• Coverage: Buildable pigment
• Finish: Shimmer and matte options
Pros
GH Beauty Award Winner
Great for different skin types
Refillable compact
Cons
Housed in a sleek compact, this cream blush warms complexions with just a few taps of your finger. The 2022 GH Beauty Award winner comes in universal hues of berry, rose and peach that leaves a plush, dewy tint on all sorts of skin types. "It adds glow to the skin and makes it look hydrated," Senior Chemist Sabina Wizemann says.
• Shades: 6
• Coverage: Pigmented
• Finish: Radiant
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Pros
GH Beauty Award Winner
Many shade options
Cons
Not as much staying power
Liven up your look for less — for just $5, choose from well over a dozen color swatches. Forever classic and youthful, this CoverGirl drugstore makeup is also a GH Beauty Award winenr. Our Lab pros found its velvety formula blended seamlessly onto skin for a soft, natural finish.
• Shades: 19
• Coverage: Buildable
• Finish: Shimmer
Pros
A little bit goes a long way
Long-lasting pigment
Cons
Matte finishes may not be ideal for dry skin
Budge-proof and long-lasting, Rare Beauty's liquid blush lives up to its hype. Just one dot does the job as it packs a powerful pigmented punch. Tap it on with fingertips for a natural look or blend with a brush for a more focused flush. "When you apply it atop a foundation, it blends perfectly," says GH analyst Emma Seymour. "I especially love shade Happy for a natural, glowy look." Another GH editor loves the matte deep berry shade Faith for a unique flushed look on her medium skin.
• Shades: 13
• Coverage: Buildable
• Finish: Matte and radiant options
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Pros
Smooth formula
Easy to blend
Cons
Only available in one shade
Pigmented, matte, creamy and satiny all at once, the Physician's Formula butter blush checks every box. "It slips and blends on skin effortlessly," Wizemann says."It feels light and gives a radiant, healthy look that lasts." It's on par with the brand's sister butter bronzer that our Beauty Lab chemists swear by.
• Shades: 1
• Coverage: Pigmented
• Finish: Matte
Pros
Feels satiny
Non-drying formula
Cons
A bit harder to blend
Sculpt cheeks or instantly awaken a tired-looking face with this silky-sheer powder blush. Designed for mature skin, its coconut oil-infused formula won't sink into fine lines. In a study, 92% of women felt that it gave them a healthy look, per Lab data. We also love its berry blush for dark skin tones, especially those with warm or neutral skin tones.
• Shades: 6
• Coverage: Buildable
• Finish: Radiant
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Pros
Great for oily skin types
Long-lasting pigment
Cons
Requires more layers
Alas, a powder blush that actually stays. Formulated with mineral pigments, it layers on without the chalkiness while the namesake ingredients mattify those shiny areas. GH editor Jessica Teich dubs the Exposed shade universally flattering.
• Shades: 14
• Coverage: Buildable pigment
• Finish: Natural matte
Pros
Includes a built-in brush
Long-lasting formula
Cons
May not be ideal for oily skin types
The Swiss army knife of blushes, Makeup By Mario's blush stick and built-in blending brush makes it easy to stash and go. "This blush is the longest-lasting formula I've ever tried among countless cream, powder and liquid formulas," Teich says. "It's super pigmented, so I prefer to buff on with a separate brush — definitely not foolproof but amazing wear and color payoff."
• Shades: 6
• Coverage: Pigmented
• Finish: Dewy
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Pros
Budget friendly
Great for natural makeup days
Cons
Small portion
Perk up your complexion with minimal maintenance. Swirl e.l.f.'s putty pigment onto your fingertips and tap onto high points for a natural finish, great for those bare-faced days. One of our testers said it's surprisingly creamy and blended with such ease on their medium skin.
• Shades: 5
• Coverage: Buildable pigment
• Finish: Semi-matte
Pros
Non-greasy
Buildable pigment
Cons
Requires more layering
"I reach for this bright cream blush whenever I'm looking tired or dull, and my face needs a quick boost of life," GH Beauty Director April Franzino says. She keeps the shade Bikini Martini on hand, a hot pink color that looks intimidating but goes on skin sheer. "I love that it comes in a mirrored compact for convenient application."
• Shades: 9
• Coverage: Sheer
• Finish: Natural
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Pros
Helps cover imperfections
Highlighting
Cons
Limited color options
It's more than a blush: The marbelized powder combines its powers to create a super soft, filter-like finish. Celebrity makeup artist Jamie Greenberg says, "It gives you a glow but also cancels out imperfections on the skin, like redness. I love a big fluffy blush brush when applying this kind of blush."
• Shades: 2
• Coverage: Buildable
• Finish: Soft, semi-matte
Pros
Easy application
Offers refills
Cons
Pricey
Brushing on Chantecaille cheekers means an instant bright-eyed and bushy-tailed look. Its finely milled pigments blend on skin smoothly. "These small blushes are so convenient to have on the go, and they last a long time, which justifies the price for me," Wizemann says. "Chantecaille is a luxury brand, but they do a lot of philanthropy work and donate proceeds to protect endangered species." You can also opt for refills once you inevitably hit the pan.
• Shades: 6
• Coverage: Buildable
• Finish: Radiant
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Pros
Soft and lightweight
Buildable pigment
Cons
Shorter staying power
Cloud-like and creamy, this NARS blush is like finding a pot of gold. Its lightweight, airy texture feels bouncy on skin. Though it could afford to be more pigmented, according to a tester, its creamy formula is blendable and buildable. Plus, its pretty pink hue looked natural on medium skin.
• Shades: 5
• Coverage: Sheer
• Finish: Shimmer and matte options
Pros
Highlighting
Great for natural makeup looks
Cons
Not as much color variety
Novice makeup lovers can take great solace in this trusty compact. Its buildable pigment lets you achieve your perfect rosiness at an excellent price point. "The formula has a sheen to it, eliminating the highlighting step that I don't really care for," GH editor Adrianna Freedman says. For those with dark skin and yellow undertones, its peach color contains a beautiful, natural shimmer.
• Shades: 8
• Coverage: Buildable
• Finish: Radiant
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Pros
GH Beauty Award Winner
Great for on-the-go application
Cons
Not as much color pay-off
A full face of color in one twist-up stick: This tinted balm in three flattering colors can be blended on cheeks, lips and even eyelids for a face that looks polished and refreshed in a flash. It “makes skin glow and lasts forever” one of our testers raves.
• Shades: 3
• Coverage: Sheer
• Finish: Natural
Pros
GH Beauty Award Winner
Lightweight and blendable
Cons
Pricey
The opposite of heavy, powdery rouge, Giorgio Armani Beauty’s “water” blush instantly melts into skin for a believable translucent flush. “Not at all makeup-y,” it’s “like that healthy vibrance your cheeks get after a jog out in the cold, but in a bottle,” one tester said. Its beautiful coral color makes a flattering pop on dark skin tones. Our tip: Dot the lip gloss-like applicator on apples of cheeks, then tap out and slightly up toward temples with fingers to blend.
• Shades: 7
• Coverage: Sheer
• Finish: Natural
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Pros
Great for the lids and lips
Easy on-the-go application
Cons
Pricey
Think of this cream formula as the blush equivalent of classic blue jeans. The "subtle pink-beige tint gives skin just enough glowy color without looking 'makeup-y' and can be dabbed on lips and eyelids, too, for a fast polished, natural look," Franzino says.
- Shades: 6
- Coverage: Sheer
- Finish: Natural
Pros
Compact case for touch-ups
Buildable pigment
Cons
Harder to pick up pigment with a brush
Fairer complexions, you've met your match. Dust on Clinique's soft-pressed powder blush for a buildable, natural pop of color. A decades-long devotee to the compact, GH staffer Lexie Sachs has never found another that compares. "The pressed powder blush goes on easily with a barely there feel," she says. "The mocha pink shade is my favorite."
• Shades: 7
• Coverage: Sheer
• Finish: Natural
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Pros
Brightening
Easy to blend
Cons
Applicator can get a bit messy
Bottled-up glow, the perenially sold-out Charlotte Tilbury beauty wand packs in a highlighting formula with beautiful tinges of pink. Our tester loves its dewy shimmer on the high points of cheekbones. Simply twist and squeeze the packaging, then pat it on with the cushion applicator. Et voilà!
• Shades: 6
• Coverage: Buildable glossiness
• Finish: Shimmer and radiant options
Pros
GH Beauty Award Winner
Great for dark skin
Blends seamlessly
Cons
Not as long-lasting as some blushes
Like finger paint for cheeks, this tube of sheer gel-cream blush gives a natural watercolor-like flush that melds into skin. “It goes on with fingers and is truly foolproof,” one tester said. “My face looked less tired.” We also think it's one of the best blushes for dark skin — for cool or neutral undertones, its pink base works perfectly.
• Shades: 6
• Coverage: Sheer
• Finish: Natural
Jacqueline Saguin
Senior Commerce Editor
Jacqueline (she/her) covers all things e-commerce in beauty, lifestyle and beyond for the Good Housekeeping Institute. Before joining GH in 2021, she was a style and beauty reviews fellow at Insider, testing viral trends, reviewing sustainable brands and more. She's a graduate of the University of Florida's School of Journalism, with a specialty in magazines and mass communication.